Sr. Manager, Digital Marketing
Your Opportunity
Your opportunity
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location.
We are the Digital Store Experience (DSE) team, and we are responsible for the overall digital marketing experience on schwab.com (public and client sites) for both prospects and clients. We are dedicated to delivering modern digital experiences at scale through research-based, data-driven optimizations, digital store consultations for partners, and leveraging digital best practices and operational efficiency.
The Digital Marketing, Sr. Manager is responsible for understanding and translating the needs of the Digital Store (schab.com) with the use of technology. This role combines expertise in digital strategy, product management, business analysis, and project management to drive innovative Digital Store solutions. The position focuses on aligning business and marketing objectives with digital initiatives and capabilities and delivering impactful user experiences through data-driven insights and cross-functional collaboration.
Ideal candidates will bring a well-rounded skillset spanning across strategic, marketing and technical disciplines and have a healthy appetite for solving challenges.
What you’ll do:
Expectations of the Sr. Manager, Digital Marketing:
Assist with strategy development, project management, lead activation and rollout of technical capabilities and UX optimizations across schwab.com
Lead discovery and business analysis: capture business problems/goals/workflows; translate needs into requirements, acceptance criteria, and backlog items that engineering and publishing can execute.
Partner with CMS product/tech on platform migrations and performance (e.g., Next.js initiatives, component frameworks, UX optimizations); align on PI planning and quarterly roadmaps.
Work with program management, Marketing, business and technical partners, to identify solutions to business problems from a cross-enterprise perspective
Participate in Use Case discovery workshops, identify Use Cases/User Stories, build detailed requirements and other artifacts through use of tools (eg. Jira, Confluence, SharePoint, etc)
Work well in a variety of project delivery frameworks including Agile Scrum and Kanban
Plan and execute multi‑phase roadmaps (e.g., meganav redesign and rollout, template activation, Next.js migration, Standards & Guidelines implementation) with clear stage gates and stakeholder readouts.
Apply project management rigor to ensure projects are being met and aligned to established roadmaps
Ability to build strong relationships across the company and influence partners; being results-oriented and adaptable; having and feeling ownership of your roadmap and strategy
You will deliver:
Project/Product Roadmaps along with tactical execution and solution implementation
UX consultations and solutions with marketing, business, and technology partners
Use cases/user stories including cross-domain dependencies
Agile epics and stories (capabilities and features)
Analysis of business processes
Current state, target state, gap analysis and process models
Requirements development
QA and/or UAT test cases
Testing and validation processes
Business rollout, training, and adoption
Standards, guidelines, and training materials
Project roadmaps and timelines
What you have
To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.
Required Qualifications
- 6+ years of experience as a Product Manager, BA, Project Manager, and Digital Strategist
Product management: backlog ownership, discovery, prioritization, and outcome‑based roadmapping for web/app experiences.
User Experience (UX) strategy: problem identification and discovery, user testing, solution concepting
Digital marketing & growth: funnel optimization, content strategy, SEO, A/B testing; fluency with tools like Optimizely and partner‑run experimentation.
- Current working experience with Schwab processes and systems
Business analysis: process mapping, requirements/user stories, cross‑enterprise solutioning; comfort working in “gray space.”
Project/program management (Agile): sprint planning, PI planning, dependency/risk management
Experience in the financial industry is a plus
Experience with Agile methodology
Knowledge of JIRA or Confluence
BA/BS degree or equivalent experience
Preferred Qualifications
- Experience in the financial industry is a plus
In addition to the salary range, this role is also eligible for bonus or incentive opportunities
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance
What you are good at
What you have
To ensure that we have fulfilled our promise of "challenging the status quo," this role has specific qualifications that successful candidates should have.
Required Qualifications
- 6+ years of experience as a Product Manager, BA, Project Manager, and Digital Strategist
Product management: backlog ownership, discovery, prioritization, and outcome‑based roadmapping for web/app experiences.
User Experience (UX) strategy: problem identification and discovery, user testing, solution concepting
Digital marketing & growth: funnel optimization, content strategy, SEO, A/B testing; fluency with tools like Optimizely and partner‑run experimentation.
- Current working experience with Schwab processes and systems
Business analysis: process mapping, requirements/user stories, cross‑enterprise solutioning; comfort working in “gray space.”
Project/program management (Agile): sprint planning, PI planning, dependency/risk management
Experience in the financial industry is a plus
Experience with Agile methodology
Knowledge of JIRA or Confluence
BA/BS degree or equivalent experience
Preferred Qualifications
- Experience in the financial industry is a plus
In addition to the salary range, this role is also eligible for bonus or incentive opportunities
Why Schwab?
At Schwab, “Own Your Tomorrow” embodies everything we do! We are committed to helping our employees unleash their potential and achieve their dreams. Our employees get to play a central role in disrupting a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth. We’re a modern financial services firm that stands apart from the industry, where you can go as far as your ambition takes you.
Hear from employees: What’s it like to work at Schwab!
The benefits of working at Schwab : a package designed to empower your health, wealth, career and life. Schwab is committed to building a diverse and inclusive workplace where everyone feels valued.
As an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. (Please click here to see policy.)
Schwab is also an affirmative action employer, focused on advancing women, minorities, veterans, and individuals with disabilities in the workplace. We believe diversity and inclusion are part of our success as a company and our purpose of serving every client with passion and integrity.