Manager, Local Marketing
Your Opportunity
Your opportunity
The Manager, Local Marketing, is an individual contributor who partners with local branches to develop integrated marketing plans that drive new leads, conversions, and client consolidations within that community. The Manager is responsible for partnering with branch leaders to set the strategy, developing and implementing the execution plan to help nurture these opportunities throughout the sales lifecycle. The ideal candidate can quickly establish strong partnerships and has a good understanding of relationship marketing channels, including events, social media, advertising, PR and corporate sponsorships. Building strong relationships with our sales force -- and understanding the local communities, demographics and psychographics of that local audience -- are keys to success in this role. It is expected that 15% of the Manager's time is spent in the local markets they support.
What you’ll do:
- Collaborate daily with the local branch partners to act as their marketing and lead gen thought partner: identify opportunities, deepen the engagements, and coach Financial Consultants on meeting identified goals
- Develop annual marketing plan that elevates the branch network within the local community, delivers leads and provides opportunities to nurture these relationships
- Build and maintain effective working partnerships across the Marketing organization (PR, local advertising, events, social media, sponsorships and memberships)
- Proactively identify new growth opportunities for the branch teams, and help them to determine and execute related plans
- Act as an accountable partner in the local branch team’s success, and advocate on behalf of this team
- Participate in regional business calls to provide guidance for achieving success and share best practices across the network
- Collaborate closely with other Local Marketing managers to share best practices, discuss trends, vet ideas, and identify opportunities for driving further growth
- Develop quarterly Marketing performance reports to track and calibrate performance to-date and recommend improvements for subsequent quarters
- Oversee annual budget
- Be a trusted business partner to the branch network, peers on the Local Marketing team, and across Central Marketing
What you have
- 3-5 years of marketing experience
- Experience in partnering with sales organizations to help them achieve their goals is preferred
- Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
- Ability to work autonomously, proven self-starter
- Attention to detail, and strong organizational and problem-solving skills
- Data-curious, capable of leveraging results to help drive outcomes for the branch network
- Exceptional relationship-building skills
- Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance
What you are good at
What you have
- 3-5 years of marketing experience
- Experience in partnering with sales organizations to help them achieve their goals is preferred
- Basic knowledge of relationship marketing channels, ability to see connections to develop integrated marketing plans that bring together a coordinated set of tactics that deepen engagement across the prospect lifecycle
- Ability to work autonomously, proven self-starter
- Attention to detail, and strong organizational and problem-solving skills
- Data-curious, capable of leveraging results to help drive outcomes for the branch network
- Exceptional relationship-building skills
- Relentlessly curious, never satisfied with the status quo, seeks and implements recommendations for continuous improvement
Why Schwab?
At Schwab, “Own Your Tomorrow” embodies everything we do! We are committed to helping our employees unleash their potential and achieve their dreams. Our employees get to play a central role in disrupting a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth. We’re a modern financial services firm that stands apart from the industry, where you can go as far as your ambition takes you.
Hear from employees: What’s it like to work at Schwab!
The benefits of working at Schwab : a package designed to empower your health, wealth, career and life. Schwab is committed to building a diverse and inclusive workplace where everyone feels valued.
As an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. (Please click here to see policy.)
Schwab is also an affirmative action employer, focused on advancing women, minorities, veterans, and individuals with disabilities in the workplace. We believe diversity and inclusion are part of our success as a company and our purpose of serving every client with passion and integrity.