Director of SEO and AEO - Product Management (Business) (PL)
Your Opportunity
Your opportunity
We believe in the importance of in-office collaboration and fully intend for the selected candidate for this role to work on site in the specified location(s).
At Schwab, you’re empowered to make an impact on your career. Here, innovative thought meets creative problem solving, helping us “challenge the status quo” and transform the finance industry together.
We have opened a new position for the Director of AI Search in our Marketing organization. As AI-powered answer engines reshape how investors seek guidance, engage with brands and take action, we are seeking a strategic visionary and pragmatic activator who will drive Schwab’s primacy in the LLM channel. You will lead a team of AEO/SEO specialists and enthusiasts accountable for driving Schwab’s success in AEO as well as continuing to strengthen our position in organic search. You will set the vision, grow the team, and build a true AI Search center of excellence.
In this newly created role, you will:
- Build and lead an AI Search Center of Excellence; establish standards, best practices, and reporting, hiring and leading professionals on the team.
- Own the AI Search roadmap and strategy (AEO/SEO), including priorities, experimentation, and measurement.
- Track the AI search landscape (e.g., ChatGPT, Gemini, Perplexity, Copilot, AI Overviews) and translate trends into action.
- Partner with UX, Product, and Technology to improve AI readability/extractability (structured data, schema, content architecture).
- Optimize and evolve Schwab’s educational content for zero-click/AI answer experiences (direct answers, FAQs, comparisons).
- Educate and influence stakeholders through clear executive-ready communication, training, and enablement.
What you have
Required:
- 5+ years in SEO/content marketing/digital strategy, with AEO/GEO experience, as well as avid curiosity of AI.
- Proven strategic leader, with deep abilities to set strategy, drive execution, and influence senior stakeholders.
- Experienced team and people leader, with 6+ years of people/team leadership, along with experience building new teams or functions.
- Proven ability to successfully lead high-velocity programs with senior-executive accountability in emerging disciplines with high ambiguity, and do so with insight, action and discipline.
- Well-rounded expertise in Search along with the proven ability to translate that expertise into business-driven Search strategies and roadmaps that resonate with senior leaders and provide clear guidance to teams and partners.
- Bachelor’s degree in Marketing, Computer Science, Communications, or related field.
Preferred:
- Advanced degree
What’s in it for you
At Schwab, you’re empowered to shape your future. We champion your growth through meaningful work, continuous learning, and a culture of trust and collaboration—so you can build the skills to make a lasting impact. Our Hybrid Work and Flexibility approach balances our ongoing commitment to workplace flexibility, serving our clients, and our strong belief in the value of being together in person on a regular basis.
We offer a competitive benefits package that takes care of the whole you – both today and in the future:
- 401(k) with company match and Employee stock purchase plan
- Paid time for vacation, volunteering, and 28-day sabbatical after every 5 years of service for eligible positions
- Paid parental leave and family building benefits
- Tuition reimbursement
- Health, dental, and vision insurance
What you are good at
What you have
Required:
- 5+ years in SEO/content marketing/digital strategy, with AEO/GEO experience, as well as avid curiosity of AI.
- Proven strategic leader, with deep abilities to set strategy, drive execution, and influence senior stakeholders.
- Experienced team and people leader, with 6+ years of people/team leadership, along with experience building new teams or functions.
- Proven ability to successfully lead high-velocity programs with senior-executive accountability in emerging disciplines with high ambiguity, and do so with insight, action and discipline.
- Well-rounded expertise in Search along with the proven ability to translate that expertise into business-driven Search strategies and roadmaps that resonate with senior leaders and provide clear guidance to teams and partners.
- Bachelor’s degree in Marketing, Computer Science, Communications, or related field.
Preferred:
- Advanced degree
Why Schwab?
At Schwab, “Own Your Tomorrow” embodies everything we do! We are committed to helping our employees unleash their potential and achieve their dreams. Our employees get to play a central role in disrupting a multi-trillion-dollar industry, creating a better, more modern way to build and manage wealth. We’re a modern financial services firm that stands apart from the industry, where you can go as far as your ambition takes you.
Hear from employees: What’s it like to work at Schwab!
The benefits of working at Schwab : a package designed to empower your health, wealth, career and life. Schwab is committed to building a diverse and inclusive workplace where everyone feels valued.
As an equal employment opportunity employer, our policy is to provide equal employment opportunities to all employees and applicants without regard to any status that is protected by law. (Please click here to see policy.)
Schwab is also an affirmative action employer, focused on advancing women, minorities, veterans, and individuals with disabilities in the workplace. We believe diversity and inclusion are part of our success as a company and our purpose of serving every client with passion and integrity.